Catering to Man and His Best Friend

A new store has emerged that is catching the attention of both fashion-conscious men and devoted dog owners. 

Frank & Fido recently opened in Wichita’s historic retail shopping center, Lincoln Heights Village, located at Douglas and Oliver. Catering to man and his best friend, this unique retail destination blends stylish men’s clothing with premium dog accessories, and is the latest venture from local entrepreneur Allison Baker, a well-known name in Wichita’s retail scene.

Baker has already built a loyal following through her two successful boutiques, Aspen Boutique and The Vault Collection, both located steps away from her newest endeavor. With Frank & Fido, she’s combining her passion for fashion with her love of dogs and creating a shopping experience unlike anything Wichita has seen.

Q. Where did you find the inspiration for Frank & Fido?

A. The idea for Frank & Fido stemmed from my love of dogs and seeing a need for more options for men’s apparel in Wichita. Locally, I noticed a gap in stylish, well-crafted menswear that blended casual comfort with refined taste. At the same time, I couldn’t ignore the growing popularity of pet accessories. 

Inspired to merge these two worlds, I envisioned a store that would cater to both — a place where men could find versatile, quality clothing and dog owners could spoil their furry friends. The actual name "Frank & Fido" is a nod to this dual focus — “Frank” representing the straightforward, stylish approach to men’s fashion, and “Fido” symbolizing the canine companions who are just as important in their owners' lives.

Q. What is the vibe of Frank & Fido?

A. With its wood and marble accents and vintage fixtures, I want Frank & Fido to feel inviting and personal, because sometimes men’s fashion can feel intimidating or too formal. For dog owners, I want to offer stylish accessories that fit seamlessly into today’s lifestyles. The store’s layout makes it easy to browse, with carefully curated men’s apparel on one side and a charming selection of dog accessories on the other.

Q. What brands will you carry?

A. I’ve sourced a mix of men’s brands that balance comfort and style such as:

• Filson, a high-end fishing and outdoor brand
• Grayers, a modern casual brand with fun fabrics
• Stitchnote, featuring great patterns and styles
• Ben Sherman, for a younger feel
• True Classic, for everyday basics

On the pet side, the selection is just as eclectic, including:

• Pendleton dog beds with amazing designs
• Finnegans Standard Goods, cool patterned dog leashes and collars
• Body Glove, comfy dog booties
• Fun toys in a variety of shapes for all dog sizes

Q. Will you have other items for men aside from apparel?

A. The store will also have a unique mix of gift items for men, including the stylish brand Raen sunglasses. Plus, there will be Frank & Fido branded leather messenger bags, duffle bags and travel kits, alongside other fun gift-type items.

For Baker, Frank & Fido is more than just a business — it’s a reflection of her belief that style and comfort should be accessible to everyone, whether they walk on two legs or four. As the store settles into the Lincoln Heights community, it’s quickly becoming a favorite stop for fashion-forward men and proud pet owners alike. Be sure to check out this one-of-a kind store.

“I wanted to create a space where people feel welcome, and if they leave with a great shirt and a happy pup, I know I’ve done my job.” — Allison Baker, owner, Frank & Fido